The client wanted to advertise their bank brand online on social media, website, search engine platforms, etc
The goal was to increase brand awareness, reach new markets, increase brand engagement with clients in every step of their journey, to increase new customer acquisition & retention.
The client did not have a team with digital skills to get the job done. They did their research and they found us to be the right digital marketing agency to execute the plans.
We came up with digital strategies to achieve the desired goals for our client’s brand.
We agreed to do social media content marketing creation (posters, motion & animation videos) daily posting. This help to increase brand awareness and engagement with our audience that follows our client brand online.
We agreed to run social media paid advertising campaigns. This will help to reach a new targeted audience, reach a new market and generate new leads (interested customers) and provide a list of interested customers for sales team to close deals.
We also manage website branding and marketing for all the traffic we send there. The goal is to make sure every digital touch point has the same brand appearance and conversion.
The brand interaction and engagement performance raised to 96% which was very great. The number of new interested customers generated (leads) was more than 2,000 in the first year of our social media advertisement campaigns. The Bank has reached new market, attract potential customers and strength daily communication with the right audience.